You see, most people that visit your blog post usually leave without reading it all the way through.
And the worst part is that an even larger percentage of people who see your blog post on your social media platforms never even click on it.
You really only have 2–3 seconds to grab your user’s attention, convince them to click, and actually read your blog post.
So how do you make sure that your content marketing efforts aren’t going to waste? Well, you follow these tips, and we promise it’ll help you write blog posts that convert.
1. Know Your Audience
Before you start writing, it’s crucial that you know who your audience is, and what they are looking for.
Instead of guessing what your audience needs or wants, try to make data-driven decisions by doing industry research and competitor analysis.
Sounds complicated? It really isn’t.
The easiest way to get information about your audience is by using the MonsterInsights tool. It’s the best Google Analytics tool for WordPress and we strongly recommend using it. Here’s why:
- Turns complicated website data into simple reports that are easy for anyone to understand
- Gives valuable insights into who your audience is and where they are coming from
- Helps you understand what’s working and where you need to improve
- Dedicated reports for publishers that show top performing landing pages, exit pages, and links
- Calculates average scroll depth so you’ll know how far visitors read your post before they lose interest
- Shows which search terms get the most clicks and impressions
You can install MonsterInsights like you would any WordPress plugin and then connect to your Google Analytics account. If you need more help on this, see our guide to setting up MonsterInsights.
Once that’s done, you can access the MonsterInsights dashboard from your WordPress admin area.
You’ll see reports that tell you how much traffic your site gets, how long your users stay on your site, and how quickly they bounce. This will tell you if visitors find your content interesting or not.
You can also see where your visitors are coming from by country and source.